Logo Design: The forward motion of this typographic mark captures the energy of a hurricane through expressive type and communicates the forward-thinking approach of the company. This simple, modern design stands out from the crowd by breaking away from the standard form of straight text for wordmark logos, especially in the cybersecurity space.
The customized H captures the energy of a hurricane by adding the two swooshes from the eye of a hurricane.
Explainer Video - My role consisted of creating the overall strategy, script, sourcing and managing a voice-over artist, creating a storyboard, screen designs, and animation.
Website
Website design - My role consisted of the visual strategy, development, maintenance, and strategy.
E-Book design
E-Book design
Various social media graphics
HURRICANE LABS BRAND & MARKETING DESIGN | BRANDING, BRAND STRATEGY, MARKETING, ANIMATIONS, SOCIAL MEDIA, EMAIL
When I joined Hurricane Labs, their existing brand and visual strategy was nonexistent. The cybersecurity industry faces an identity challenge - how do you represent a service that is abstract and also sensitive in terms of what can be shown.
I created the brand for Hurricane Labs focusing on the unique personality our team brings and the added human touch to something that is abstract and technical.
Flexibility in our services is represented using collaged imagery and areas of overlap. Collaged images also help to create visual metaphors for Hurricane Labs’ services.