BODY BY CHOICE | BRANDING

Body by Choice is a gym that focuses on personal training and customized programs for its clients. The goal of the rebrand is to unify the brand, and help appeal towards women to gain more female clients.

Inspiration for this brand came from the mission statement:  result centered in a timely fashion. This idea is translated into the logo. The two B’s together create an ab motif, while the C circles the results, and represents the passage of time.

The implementation of diagonal lines captures the energy and dynamism of a gym. The varying weights represent the varieties of goals and body types that Body by Choice caters to.